American Airlines HQ

As the world’s largest airline welcomes employees to their new headquarters, a “Connected Campus” initiative, including digital communications, begins. A primary goal of the new messaging effort is a focus on visual interest, causing people to have a “wow” moment of understanding, inspiration, and pride while realizing their value and impact in the larger American Airlines family.
American wanted simple and unexpected data visualizations to help bring the “operation in.” I led the Digital Experience design team that began by immersing ourselves in all levels of the operations for the airline, data curation, and ultimately designing a series of visualizations. Throughout the project, we developed an experience framework, content strategy, concept design, motion studies, managed production partners, and created several pieces of motion content in-house.

ClientAmerican AirlinesServicesDigital Content & StrategyYear2019